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• Kingscliff Gluten Free Restaurants
  Restaurant Marketing: Positioning Positioning is an underleveraged restaurant marketing component. Positioning is the place you hold in the customers or prospects mind relative to the competition (the cheaper choice, the higher quality choice, et cetera). Effective positioning involves incorporation of your Unique Selling Proposition (U.S.P.). The USP is the one thing that only you can claim. It's a point of differentiation that the competition either cannot or does not claim. An example is Burger King versus McDonald's. If Burger King can convince you that a flame-broiled burger tastes better than a fried burger, they've won the war because McDonald's will never go into all 14,000 stores and rip out fryers to install char-grilling pits. Restaurant Marketing: Due Diligence Restaurant marketing doesn't happen in a vacuum. Effective restaurant marketing must be built on a foundation of fact and knowledge about the market, your competition, your customers, your Internal Customers, financial history, marketing history, the industry, and outside forces that will impact your business. It's a lot to worry about, but restaurant marketing has to factor these considerations into the overall strategy. Not even Coca-Cola can afford to market to everyone all the time, so effective market research and due diligence can help you be more effective in your restaurant marketing efforts.

Page generated on Sep 9, 2011